For People & Planet

Purpose Model
Canvas.

From good intentions to walking the talk.

Start with why you exist — and for whom. Turn what you believe, what you bring and the difference you want to make into one clear purpose story.

The beliefs behind the canvas

01 / Diversity

Purpose grows through different perspectives.

Like nature’s ecosystems, we thrive through diversity. This canvas connects what you bring with what others need — making room for different talents, partners and perspectives in your contribution to people and planet.

02 / Safety

Give purpose the right soil.

People bring their best selves when they feel safe to speak, question and contribute. A shared purpose needs that foundation. The canvas invites you to consider not only the impact you want to make, but the culture that makes it possible.

03 / Communication

Turn shared purpose into everyday choices.

Purpose comes alive in what we say, do and decide. Putting your why, your contribution and what you bring into words creates a shared starting point — for clearer conversations, conscious choices and walking the talk.

A personal conviction

“I believe people bring their best selves to work when they feel safe.”

The next meaningful idea might already be in the room. Unsaid. I created this canvas to make space for those ideas — and connect them to a purpose worth acting on. Whether you’re an organisation, a team or an individual: what do you want to contribute to people and planet, what do you bring, and what do you need from others? The 6 C’s keep the culture that supports that purpose in view. Not just good intentions, but a story you can turn into everyday choices.

Eline Schoonen

Initiator · Founder Be-Inc · Board member ‘Mission driven companies’

Read the founder’s manifesto

Standing on the shoulders of